Tropicana, PepsiCo’s flagship nutrition brand, along with Smile Foundation, a national level development organization, and Michelin star Chef Vikas Khanna, today conducted a tree plantation drive as part of the Tropicana’s ‘Gift A Tree’ initiative. Tropicana ‘Gift A Tree’ is a commitment from Tropicana to gift back to nature, with trees that are a life essential. Michelin star Chef Vikas Khanna joined in to support the initiative by leading a group of 250 children from Smile Foundation to plant saplings in the city. He also launched his children’s book, his 28th so far, called ‘A Tree Named Ganga’.
While at the event, Chef Vikas Khanna addressed an enthusiastic group of children from Smile Foundation; educating them about the importance of planting trees and being one with nature. Donning his role as an author, he engaged with the children as he spoke about the importance of trees in our lives. Drawing references from his newly launched book, he encouraged them to imbibe one of the most important virtues of trees – the virtue of giving, and made them promise to become responsible young guardians of nature.
He commented, “For me trees have always been an inspiration as they teach us to give without expecting anything in return. So I’m happy to join Tropicana’s ‘Gift A Tree’ initiative that embodies a powerful thought of gifting back to nature. I’m excited to share this experience of planting trees with children from Smile Foundation who are our future generation. Through the story of ‘A Tree Named Ganga’, I’ve made an honest effort to help children understand the value of staying humble and the essence of giving.”
Tropicana’s Gift A Tree initiative aims to spread awareness about the importance of planting trees. The brand partnered with the ‘Rally for Rivers’ and grow-trees.com, and has pledged to plant over 25,000 trees. In the words of Vineet Sharma, Brand Manager – Tropicana, PepsiCo India, said, “Tropicana is closely linked to nature as all our products are made from the fruits of nature. We are delighted to have found like-minded partners in Chef Vikas Khanna and Smile Foundation, who are equally inspired by nature and believe in the spirit of ‘giving’. With Tropicana ‘Gift A Tree, we are taking a small step to gift trees back to nature and encouraging people to do the same.”
The event saw Chef Vikas Khanna plant trees with 250 children at Smile Foundation’s Aarohan – Mission Education Centre in Malviya Nagar, New Delhi. Children from Delhi International School and Health & Care Society – a Mission Education center of Smile Foundation, also joined on this occasion. The children were seen having a great time interacting with their favourite chef at the event.
While at the event, Mr. Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation commented, “Children are the future of our country. With their unprejudiced minds and unique way of seeing the world, they are a powerful resource to initiate social transformation. If we sensitize them about environmental issues from an early age, they develop positive habits that will make a lifelong difference to the environment. I am thankful to PepsiCo for this wonderful initiative and look forward to taking the message forward on a larger level.”
For More Information Contact :
Ms Kavya Sampath / E-Mail : kavya.sampath@edelman.com
