SIX5SIX, known for its design-first philosophy, will showcase each product, from on-field jerseys to travel gear and fan collections, infusing the essence of KKR’s journey of capturing the pride, resilience, and unstoppable spirit that defines the franchise. The idea is to bring fans closer to the team by offering exclusive pieces that are not only stylish and high-quality but also affordable.The brand focuses on creating a unique blend of teamwear, streetwear and activewear in their collection, bringing together sports and fashion in one place.
“We’re beyond excited to join forces with Kolkata Knight Riders, a franchise that has always stood for excellence and unity,” said Avni Aneja, Co-founder & Creative Director of SIX5SIX. “Our philosophy is about more than just designing apparel but weaving a narrative that resonates with every KKR supporter. We can’t wait to share what we've created and watch the KKR family embrace it.”
Binda Dey, Group CMO of Knight Riders Sports, added, “At KKR, our fans are at the heart of everything we do. This partnership with SIX5SIX aligns perfectly with our vision of blending top-tier craftsmanship with a design sensibility that speaks to our young, fashion-forward fanbase. Together, we aim to create more than just merchandise but also craft memorable moments and a deeper emotional connection with our supporters.”
Fans can soon get their hands on the exclusive KKR merchandise, which will be available on www.six5six.in and select retailers nationwide.
