Mitsubishi Electric India (MEI) recently inaugurated its exclusive and unique concept showroom MEQ Cooling Planet for air conditioners at Shop No 3 & 4, Ground Floor, Sanjay apartment, Mandpeshwar Road, Borivali West. Mumbai and at office no 3, Neco Chembers, Plot No.48, Sector-11, CBD Belapur, Navi Mumbai.
Speaking of the MEQ Cooling Planet concept, Mr. Yozo Ito, Director and Business Unit Head of Air conditioners, Mitsubishi Electric India (MEI) stated, “Studies have shown that despite the rise of e-commerce, conventional stores are as relevant as ever because a large percentage of consumers prefer to shop at such stores. Consumers prefer to shop in stores because they like to touch and feel products before they make a purchase decision and also value face-to-face interactions with store associates. In this reference, MEQ Cooling Planets is a unique idea because they encourage customers to visit the store, take a proper look and then make a decision.”
As of now, Mitsubishi Electric has opened more than 10 MEQ Cooling Planet(s) in India and have 800 authorized dealers across the country.
According to Mr. Neeraj Gupta General Manager-Sales & Marketing of Air conditioners, Mitsubishi Electric India (MEI), “Many shoppers in India still prefer touch-and-feel and want to try out products before buying them. There is a whole set of customers that prefer to have someone walk them through the purchase process. Cooling Planet extends a unique experience as it provides the customers complete knowledge in the field of air conditioners. Also, we are committed to provide unparalleled consumer experience with a network of highly trained sales, service and maintenance through our strong dealer network. Now, for any issues with regards to air conditioners, customers can contact 1800 102 2626 and our service department will be available to resolve the problem in a short turnaround time.”
