SUGAR Cosmetics (“SUGAR”), India’s leading omnichannel beauty brandand a cult favorite amongst Gen Z and Millennial consumers, achieves a historic milestone byopening its 200thexclusive brand-owned store within ayear of its 100th store launch. With this recent store at Bengaluru - SUGAR nowhas the highest number of brand owned stores amongst all beauty brandsavailable in India.
Situated in a total retail space of 450+ sq. ft. at Mantri Square Mall, SUGAR’s 200th store creates a vibrant and immersive shopping experience for make-up enthusiasts, that housestrending picks acrosscategories such as Lips, Eyes, Face and more. Thestore has the brand’s trained beauty advisors and cutting-edgeproduct range of 550+ SKUssuch as foundations, highlighters, BB creams, concealers, lipsticks, eyeshadows, bronzers and even skincare.
Having started as a direct to consumer (D2C) brand in 2015, SUGAR Cosmetics rapidly ventured into offline retailin 2017 via partnerships with large format retailers and general trade stores.The brand’s first own store was launched in 2019 and soon became a popular destination for beauty enthusiasts. Today, SUGAR Cosmetics is available at 45,000+ retail outlets across 500+ citieswith the southern regionbeing a key market for the brand, housing the second highest number of retail touch-points. Since thepandemic, while competitors have rescinded plans of opening new stores and even closedexisting ones, SUGAR hasconsistently continued to double-down on the brand’s own stores. This format has been proved to be wildly popular even beyond metro cities in locations such as Jalandhar, Surat, Nagpur and others.
Renowned PAN India ActorTammannah Bhatia, SUGAR’s brand ambassador said, “A huge congratulations to SUGAR Cosmetics on their 200th store’s record-breaking opening. SUGAR has made space not only in mine, but every Indian woman’s vanity! I have always admired the brand and aligned with its core vision of providing women access to premium quality makeup products specifically catering to Indian skin requirements. This announcement makes me feel extra special as SUGAR is expanding its reach for a diverse range of makeup enthusiasts from the South. I am happy to be a part of this milestone with SUGAR.”
“The launch of our 200thSUGARstore in Bengaluru at a record-breaking paceafter theinauguration ofour 100th store a year ago is a strong testament to the loyalty of our customers and hard work of our team. We are incredibly humbled to reach this momentous milestone ofexpanding to 200brand owned storesnationally (also the 40th store in the southern region).SUGAR is on a mission to celebrate the everyday YOU with meticulously curated products for Indian skin tones. Since the opening of our first store, SUGAR has witnessed the evolution of the Indian beauty enthusiast whois aware of and chooses high-quality makeup for herself.We have always enjoyed strong traction from the brand in the south and are committed to further expanding our retail network across this region. As the beauty industry evolves, SUGAR will continue to remain at the forefront andoffer innovative and inclusive products that inspire self-expression and foster self-confidence.”, said Vineeta Singh, Co-founder and CEO, SUGAR Cosmetics.
As per an article on IndianRetailer, a survey estimates 85% of individuals shop for beauty products in-store and not online. With offline retail expected todominate the lion’s share of sales over the next 10 years,SUGAR aims to expand itsoffline reachto over 100,000+ stores by the next fiscal year. By augmenting rapid retail expansion and visual merchandising with core focus on product innovation, SUGAR Cosmeticsis set to grow from strength to strength.
The milestone event for the brand was celebrated withday-long exciting activities for customers, visitors, social media influencers and media fraternity who tried out a mix of SUGAR’s newly-launched productsand all-time classics along with a makeover experience. The brand also extended the celebrationsto popular social media platforms where it enjoys a loyal fan base of over 2.7+ million followers on Instagram (largest by any Indian consumer brand) and 1.4+ million on YouTube.