Sprint Store’ as the name suggest is a young and stylish refresh of the classic retail format of the cycle giant Hero Cycles. Themed around ‘customer delight’ this surely is an experience for varied cycle lovers. Company officials share that the plan is to refresh 125 stores this fiscal and continue to do so across 400 retail outlets by next year.
Hero Cycles has always been at the forefront when it comes to customer delight and innovation and the all new Sprint Store just embodies that. Affluent and upmarket these stores are a delight for any cycle rider, amateur or professional. Well stocked, E-connected and offering a host of features from accessories, bike SPA, Expert Advice, Product Demo and Rides, these stores are augmentinga bold new experience which goes much beyond a transaction of selling cycles.
Speaking on the occasion of the launch of the Ludhiana Store Pankaj Munjal Chairman and Managing Director, Hero Cycles, opined “The humble cycle has a new meaning for the gen next and its pretty much an extension of their personalities – Stylish, Young, Friendly and this is exactly what we had in mind when we set forth to transform the retail scape in the country and conceptualized ‘Sprint Stores’. These stores embody the spirit of our flagship youth brand ‘SPRINT’ and will surely redefine the way India buys a cycle, be it for leisure, health, adventure, or even a smart commute.
These stores will house the latest offerings from Hero Cycles across segments which include the Innovation marvel ‘Lectro’which is an Electric Power Assisted Bike, which is quite a hit in the evolved markets of the west. Other super sellers include – Octane which is the lightest Alloy based in the sub 12k segment, Sprint which is quite a rage with the youngsters and is best known for its stylish graphics, componentry, and frame designs. Other classic brands like Miss India and Hero Kids will also continue to be retailed through these stores.
