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TRA’s Brand Trust Report 2019

TRA’s Brand Trust Report 2019 is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Brand Trust Matrix of TRA. This year’s study involved 15,000 hours of fieldwork, and generated 5 million datapoints and 9,000 unique brands, from which the top 1000 brands have been listed in this year’s report. The study covered 2,315 consumer-influencers across 16 cities in India. Indian Statistical Institute is TRA’s statistical partner for the research methodology
Bengaluru | Updated: 05-06-2019 | Views: 176
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TRA’s Brand Trust Report 2019 is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Brand Trust Matrix of TRA. This year’s study involved 15,000 hours of fieldwork, and generated 5 million datapoints and 9,000 unique brands, from which the top 1000 brands have been listed in this year’s report. The study covered 2,315 consumer-influencers across 16 cities in India. Indian Statistical Institute is TRA’s statistical partner for the research methodology
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