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Spykar Lifestyle, India’s leading jeans wear brand launched its digital campaign via musically called #MoveslikeYnR for its specially curated line of denims called YnR. The second phase of the campaign trickles to an on-ground rage in Bangalore which was spearheaded by internet sensation Manjul Khattar recently. The activation saw a phenomenal response with the youngsters swaying with their Young n Restless style.
The activity also broke through the internet with on spot live posts. The activity was a clear resemblance of the pulse of the brand and the rhythm of the entire collection.
Spykar YnR ranges of denims are designed for the ones who explore their own boundaries and stretch their potential. The collection celebrates individualistic styles with their subtle nuances. The YnR range of denims inspired by global trends come in smart fits, endearing washes and are accessorized with coloured loop, metal detailing.
“Spykar embodies the ideology of the youth – the young & restless. Spykar believes their heart and trail their passions to accomplish their dreams in the most inspiring way. Through the current campaign we would like to highlight today’s millennial conversation with dance as a medium with a sense of optimism, fun & togetherness”, says Sanjay Vakharia, chief operating officer of Spykar Lifestyle.
Spykar is known to create such engaging activities which resonate well with its young audience.
Register and share your moves on www.spykarynr.com & checkout the exciting prizes!