Kurlon Enterprise Limited, India’s leading Mattress, Sofa, Furniture and Furnishing Products Company, today announced its plans to target 1 million retail footprints in India in the next 3 years. With this announcement, the company aims to give a boost to its leadership position and infuse much needed excitement and growth in the category.
Kurlon’s retail outlets are targeted at providing consumers with an experience of the entire range of home comfort product and offers consumers a lot of value and choices. Consumers today are spoilt for choices, but the category involvement is very low. With Kurlon’s state-of-the-art technology, the endeavor is to improve the standards of interactions within the space and serve the ever-changing needs of the Indian consumer.
Commenting on this development, Mr. Sudhakar Pai, Chairman and Managing Director of Kurlon Enterprise Limited said, “Retail is the new buzz word at Kurlon and experiential shopping is our aim. The retail outlets have been carefully designed to provide an experience and facilitate customer interactions to educate them about good sleep. The brand stores showcase the best quality and designs, based on our deep understanding of the consumer needs.”
The company also recently expanded into the home comforts segment with offerings like Sofas, furnishings, and furniture such as Beds, Coffee Tables etc.
The company currently has approximately 2.5 Lac Sq. ft. retail spaces and has 800+ exclusive franchise outlets, 7000+ multi-brand outlets and 15 COCO model Home Komforts stores with a pan India presence, Kurlon outlets are visible in the high street locations of Bangalore, Delhi, Pune, Chennai, Hyderabad, Kolkata, Mumbai, Kochi, Indore, Kanpur, Lucknow etc.
“The mattress market is growing by around 10-12%. With reduction in the GST, increase in disposable income, awareness about quality of sleep and rapid improvement in infrastructure, the share of organized market is expected to increase at a faster rate. We believe this is the right time to activate our Retail + Ecommerce – Omni channel drive.” Mr. Pai added.
Company has already started recruitment at senior levels and few of the leader ship teams have already joined at CMO, CFO, levels apart from the head of retail and the other management positions.