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Celebrate auspicious Akshaya Tritiya this year with the pure white metal, Platinum. On this day ‘white’ is considered auspicious and is of special significance, for it symbolises purity. The word "Akshaya" means never diminishing in Sanskrit and the occasion is celebrated with white payasam, jasmine flowers; kolam and even white utensils are used for the puja.
Platinum is a naturally occurring luminescent white metal that is 95 percent pure in jewellery. The natural white colour of platinum symbolizes purity, wealth, power and strength. The metal from the time it is mined till set in jewellery and perpetually after, retains its white colour and never fades or tarnish with time. Making it the ideal choice this Akshay Tritiya.
“This year Akshay Trititiya is on the 18th of April, 2018. Coinciding with the Sukla Paksha pooja makes the colour white especially auspicious for the occasion. From wearing fresh white clothes to offering payasam and jasmine flowers to the Gods, the ceremony at home should be completed in white. Gifting Platinum jewellery to near and dear ones on this day is ideal, as it gives them access to positive energies of mercury and Venus, and thereby bestows upon them, prosperity power and blessings from God.” said Pandit Kaliyur Narayan, a prominent Indian astrologer commenting on the importance of the day and the precious white metal.
The Platinum jewellery range for this special occasion includes elegantly crafted deity pendants of Lord Ganesha and Aum, to gracefully crafted pendants, chains, earrings and neckpieces, to classy chains and bracelets for men.