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Peps Industries, India’s top selling spring mattress company, today announced an exclusive partnership with Flipkart, the e-commerce company. Through the partnership, Flipkart will gain exclusive rights to sell Peps Industries’ products and its 2 allied brands Hypnos and Cirrus.
Peps Industries will sell metal spring mattresses at the lower, mid and premium price ranges. Hypnos will provide hotel/hospitality and institutional products such as spring mattresses, high-quality foam mattresses and sleep accessories, including associated products like bed linen, duets, fitted sheets, waterproof bed covers, protectors, and quilt panels will be sold.
Speaking on the partnership, Mr K. Madhavan, Managing Director, Peps Industries, said, “After disrupting the offline market by being India’s top-selling spring mattress company, Peps looks towards conquering the online segment through the partnership. Flipkart is India’s biggest online marketplace and this tie-up will help take Peps to new heights. We understand the consumer’s requirements and the online marketplace is where the consumers of this generation are. Through this partnership, we can ensure that online shoppers are given access to high-quality, luxurious products.”
Commenting on this, Shankar Ram, Joint Managing Director, Peps Industries, said, “The online market growth is tremendous. Peps, the top-selling spring mattress company would want to be part of this growth and make it count. We are more than happy to have tied up with Flipkart which is a leading e-commerce platform in today’s time and take our brand to larger audience.”
“At Flipkart, we constantly endeavour to bring the most innovative technology, better choices and a richer experience to keep our consumers excited. Through this partnership, we are only building on that objective by catering to the ever rising home and furniture consumers on Flipkart. We are positive that this would be received well." says Nandita Sinha, Senior Director, Flipkart.