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Wynk Music, the popular OTT music app from Airtel, said that it has crossed 75 million app installs, underlining its growing popularity as the go to destination for music lovers.
Overall song streams on Wynk Music have seen solid growth on the back of strong demand for local content. While overall music from Bollywood continued to rule, it was Indian regional music streams on Wynk that stole the show and grew by over 100%.
Wynk Music has a collection of over 3 million songs, including popular music in 12 Indian regional languages. It has streaming partnership rights with nearly all content providers and labels in the industry providing users an unmatchable entertainment experience. Music in languages such as Tamil, Telugu, Punjabi & Kannada accounted for bulk of the 100% growth in regional content. [Please see charts below to see popular regional hits].
Another highlight of Wynk Music’s growth story has been that 13% of its active users now come from rural India and contribute to nearly 10% of the overall daily streams. These customers too looked up for content in their local languages.
Sameer Batra, CEO – Wynk, said, “It is really gratifying to see the overwhelming response from our users. We believe it’s an outcome of our unrelenting focus on innovation to deliver a great in-app experience driven by superior content curation with sharp focus on regional music. Affordable smartphones and increasing penetration of high speed data services will continue to add to the uptake of music and other content on smartphones. At Wynk, we will continue to bring more exciting innovations to make add to the music experience of our users.”