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Kurlon today woke up the world with its #MySleepRhythm campaign to celebrate the upcoming World Sleep Day, celebrated across the globe on March 16 every year. The campaign was kicked off by Mr. Ashutosh Vaidya – CMO and Mr. Girish Mallikarjunaiah – Head - Product & Marketing Kurlon with more than 100 participants who had gathered today morning before the break of the day to celebrate World Sleep Day, the healthy way.
As part of the campaign, Kurlon partnered with Elita Promenade’s BhaagEliteBhaag marathon team and propagated the idea of activating the rhythm of mind and body with a good night’s sleep. The marathon was organised to create awareness about the importance of good sleep in one’s life and how Kurlon has played a vital role in supporting this cause for decades and continues to do so! The marathon was attended by the who's who of Bengaluru.
“The global theme for this year is ‘Join the sleep world, preserve your rhythms to enjoy life.’ Speaking at the event, Kurlon team shared, “This World Sleep Day, we ask people about their secrets to a peaceful sleep every night - 'what’s your sleep rhythm? “
We have received overwhelming response across social media channels with more than 5500 tweets, more than 6 million reach, more than 67 million impressions and #MySleepRhythm trending number two on twitter!
“As an organization, we have understood the importance of good sleep in every individual’s life and how it adds value to the ways of living. The introduction of Kurlopedic technology has revolutionized the way millions of Indians sleep today and wake up to a bright smile. We are glad to have partnered with BaagElite team for celebrating World Sleep Day 2018.”