Bangalore News Network
Advertise With BNN
About Us
Bangalore News Network
BNN
Karnataka Elections 2018
Industry & Commerce
Launches
Health
Social Service
Sports
Politics
Fashion & Entertainment
Interviews
Other News
Feedback
Trending News
List All News
Request News Coverage

Mirinda Joins Hands with Fortis Healthcare to #RELEASETHEPRESSURE

24 x 7 Helpline for parents and students to offer practical solutions to manage exam stress
Bangalore | Written by: BNN Team | Updated: 07-03-2018 | Views: 270
TRENDING
Launches - JK Paper launches ‘BACK TO SOIL’ Gree ...
Others - Newcastle University backs call for new wor ...
Others - Sri Anantkumar Hegde, Central Minister inaugurate ...

As the Central Board of Secondary Education (CBSE) examination for Class X and XII begin today, Mirinda announced its association with the Department of Mental Health and Behavioural Sciences, Fortis Healthcare to help provide practical solutions for students to overcome exam-related stress. The collaboration comes as a part of Mirinda’s ‘Release The Pressure’ campaign, which addresses the issue of parental pressure as well as fear, stress and anxiety among students during exams.
 
At the heart of this association is the fact that students are under extreme exam stress and it is important to release them off this pressure. #ReleaseThePressure focusses on the philosophy of 45/15, one which encourages them to take a break of 15 minutes after every 45 minutes of studying. This philosophy counters the common belief that studying for long stretches helps retain more.
 
In addition to raising awareness about 45/15 philosophy, the two entities have set up a 24x7 helpline number, +91 83768 04102, for parents and students to gain instant access to expert psychologists. Through this helpline number, which is also printed on all Mirinda bottle labels, trained counsellors are interacting and counselling parents and students to help them deal better with exam stress. The helpline has been receiving over 500 calls per day from over 70 cities in India, including Mumbai, Kolkata, Delhi, Jaipur, Bengaluru, Chennai, Latur, Jammu, Faizabad, Jalandhar, Moradabad, Kanpur, Pune, and Varanasi. The trained experts will also help callers learn constructive ways to study better, retain what they have learnt and manage their stress.
 
Dr.  Samir Parikh, Director, Department of Mental Health and Behavioural Sciences, Fortis Healthcare said, ‘‘Exam stress is a far more prevalent problem in our nation than we realize. Society as a whole needs to acknowledge the intensity of the problem and take effective measures to help students cope with the pressure. Through Fortis and Mirinda’s partnership, we want to encourage students to incorporate effective study habits, especially those that include following the 45/15 minutes schedule. Following the 45/15 philosophy will help students not only maximize their attention and concentration span, but also optimize retention. We are proud to be a part of an initiative such as ‘Release The Pressure’, which acknowledges an increasingly dominant problem and aims to bring about a change through its initiatives.”
 
Speaking about the partnership, Mr. Gaurav Verma, Associate Director, Flavors Marketing, PepsiCo India said, “With the second edition of Mirinda’s ‘Release the Pressure’ campaign, we want to take a solution driven approach. With a credible partner like Fortis, our aim is to provide a holistic solution to the problem of exam pressure. Seasoned psychologists at Fortis are available 24*7 to speak to both, parents and students, and provide them with real-time solutions for constructive learning. We are glad that people are seeking help and reaching out to experts to provide them with solutions to beat the exam stress, and are hopeful that in years to come people will be more equipped to manage the exam stress.”
 

COMPANY
About Us
Promoters
Advertise With Us
Careers
Feedback / Contact Us
NEWS SECTIONS
Industry & Commerce
Fashion & Entertainment
Health
Politics
Sports
POLICIES
Copyright Policy
Terms of Use
Privacy Policy
Complaints
CONTACT INFORMATION
Bangalore News Network
General:
info@bangalorenewsnetwork.com
Complaints:
Complaints@bangalorenewsnetwork.com
Send Your Feedback Here
Copyright © 2003 Bangalore News Network.
Software by Probiz IT & ITES