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Lifestyle brand SKAGEN is expanding its smartwatch portfolio with the launch of its first-ever touchscreen smartwatch – ‘Falster’. Powered by Android Wear™ 2.0 and the Qualcomm® Snapdragon™ Wear 2100 platform the collection was launched globally in January 2018. Like the rest of the wearable collection from the brand, Falster is a perfect blend of form and function—modern, minimalist design with added technology that simplifies rather than complicates, and connects rather than distracts.
As a brand rooted in Danish design principles, SKAGEN blends simple, timeless design with modern innovation. The Falster features a full-round touchscreen that allows for expanded capabilities while maintaining an understated design and intuitive, easy-to-navigate interface. Falster offers an edited take on useful functionality and simpler, cleaner interfaces. The dials seek to be simple and visually balanced, showing information in an edited and informative way, without adding unnecessary clutter. True to the spirit of hygge, a Danish concept of comfort and connection, the Falster keeps users connected to loved ones and encourages them to feel more mindful while interacting with technology.
”One of our goals with SKAGEN’s smartwatches is to make technology feel more familiar and approachable. We do this by simplifying and editing our products, but also by humanizing the experience of using them: the dial layouts and the movements are designed for calm and pleasant interaction. We’ve even added personal touches like our ‘mascot’ Dan, who serves as a friendly guide, celebrates your personal goals, and helps bring a daily smile to your face,’’ says Frederik Thrane, Creative Director of SKAGEN. ‘’We want to take the best of what technology has to offer and create a timepiece that lives up to our belief in good design for better living. We’ve strived to create unique dials only possible in digital, proving its not just what’s inside the watch that counts but rather how you choose to use it.’’
Priced between Rs.19,995/- to Rs.21,995/-, the collection is available across select departmental stores like Shoppers Stop, Lifestyle International and other leading watch retail outlets across the country and key online shopping portals.