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Amazon India announced the launch of Central Cottage Industries Emporium (CCIE), a Public Sector Undertaking under Ministry of Textiles and Government of India on its marketplace. CCIE began as an endeavor to preserve the traditional craftsmanship and excellence of skill as a part of national heritage which offers authentic handloom and handicraft products. The emporium showcases finest crafts and creations from Indian craftsmen, weavers and folk artists from all over India under one roof. Through this alliance, CCIE products ranging from Silk Sarees, Cotton Sarees, Bedsheets, Artwork & Metal craft will now be available to millions of Amazon India customers across the country.
The products of CCIE are unique as they reflect the traditional myths, folklores, religious beliefs, cultural ethos and rich heritage of India. With showrooms in New Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad and Patna, CCIE provides access to the finest crafts with an assurance of authenticity, beauty and value, aesthetics and design. As part of the partnership, Amazon.in will showcase CCIC products on its marketplace that are known worldwide for authenticity, craftsmanship and quality. A wide range of products such as handicrafts, handlooms, carpets, shawls, exquisite fabrics, sarees, sandalwood artifacts, silver products, jewelry, paintings and other crafted objects from the diverse regions of India will now be accessible to Amazon customers across India.
Talking about this launch, Mr. Pramod Nagpal, Managing Director, CCIE, said “Cottage Industries have been playing a major role in the revival of crafts, handicraft and handloom products. There has been a steep rise in the demand for Indian handicraft and handloom products with a modern touch. CCIE has been instrumental in creating traditional handicrafts and handlooms into high fashion goods to suit the current customer taste while retaining the basic ethnic values. We are happy to partner with Amazon India as it will provide the skilled artisans and weavers with the opportunity to embrace online selling, reach out to millions of Amazon customers in the country and maximize profit.”
“In line with our vision to transform the way India buys and sells, Amazon India has been continuously working towards supporting artisans and weavers across India to take advantage of the growing digital economy and provide easy access to newer markets, nationally and globally. This launch allows us to make a difference in the lives of the artisans and weavers associated with CCIE and it is aligned with the Government’s ‘Make in India’ and ‘Digital India’ initiatives. We are very excited to partner with CCIE and offer the artisans and weavers the most comprehensive suite of seller services and requisite tools in their new digital journey,” said Gopal Pillai, Director & GM, Seller Services, Amazon India.
Amazon India, over the course of one year, has partnered with various government bodies under the Kala Haat program like DC Handloom, Ministry of Textiles, The Tribal Cooperative Marketing Development of India (TRIFED), Government of Telangana, Government of Nagaland and National Skill Development Corporation (NSDC), Gujarat Tribal Development Department, Uttar Pradesh’s Khadi & Village Industries Board to supplement the efforts of the government to uplift artisans & SMEs across the country. The company has created specialized training modules, conducted workshops with on-ground staff and shared learning resources to help them start & grow their businesses online.