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Driven 3.0, an all women car rally from Bengaluru to Coorg was flagged off from Bowring Institute, St Mark’s road on Friday. Organized by Zeroin management, Driven 3.0 aims to promote road safety and encourage women drivers. This edition of Driven saw participation from over 150 women drivers from different walks of life. Driven 3.0 was flagged off by women entrepreneurs Dipika Trehan of HOW(Health of Women Forum), Vandana Suri from Taxshe, a social enterprise that trains women to take up driving as a career and Ratnasri Karra of Her Mony, a startup that helps women with financial planning.
Driven 3.0 also lends an ideal opportunity for the women of Bengaluru to break free from their day to day routine and explore change. Driven 3.0 is a 2-day rally passing through some of the most picturesque destinations in Karnataka. The rally will comprise a one-night halt at Madikeri and culminate at Bengaluru on Nov 26, 2017.
On the occasion, Rashmi Gowda, a participant in the rally said, “Driven is one of the most exciting events that brings together women who love driving. It offers a chance to break away from the mundane activities of day-to-day life and get together to enjoy new activities with other like-minded women.”
Arvind J Sabhaney, CEO, Zeroin Management Pvt Ltd said, “Driven is about celebrating women drivers. Driven 3.0 aims at breaking stereotypes and countering the set perceptions about a woman’s driving skills. It’s a fun journey of driving together and cheering women who love to explore the roads like never before”
Driven 3.0 will pass through scenic locations of Ramanagar, Mandya, Hunsur, Kushalnagar and Talacauveri.
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