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Bengalureans pledge for a greener planet

Hundreds of cycling enthusiasts participated at Bengaluru’s largest annual cycling event “Embassy Pedal for the Planet"
Bangalore | Written by: BNN Team | Updated: 10-09-2017 | Views: 199
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Embassy Group, India’s leading real estate developer hosted the fourth edition of “Embassy Pedal for the Planet” today at Embassy Springs, Bengaluru’s largest integrated masterplanned city. Around 800 cycling and fitness enthusiasts along with corporates from various age groups turned up early on the exuberant Sunday morning, to pledge for a greener planet and promote a healthy cycling culture in the city.

For this edition, Embassy Group tied up with Bangalore Bicycle Championships (BBCh) that has been consistently setting the standards by conducting great races in Bangalore over the last six years. With various categories of races on offer, it was an intensely competitive race and a spirited event that saw overwhelming participation.

The participants competed in different race categories including ProElite covering a distance of 40 km, 25 km Amateur ride, and a fun ride of 15 km, 8 km and 1 km. Among the race categories was the CXO Race, which saw participation from CEOs and CXOs across leading MNCs in Bangalore.

Aimed at promoting green living which resonates with the company's sustainability ethos, Embassy Pedal for the Planet has been successfully drawing positive attention from the citizens of the city. All proceeds raised at the Embassy Pedal for the Planet event will be donated to Colours of Life, a non-profit organization that works with the Embassy Group to support over 4000 children through holistic education initiatives across 15 government schools.

Jitu Virwani, Chairman and Managing Director, Embassy Group said, “Embassy Pedal for the Planet blends fitness and eco-social responsibility with a lot of fun. We always work towards a strong vision for a green future and it is very delightful to see the great turnout and the zeal of the participants. As responsible citizens, we have taken up this pioneering initiative as it epitomizes Embassy’s continued commitment to sustainability and green living. Making this an annual event, we are sure ‘Pedal for the Planet’ will bring about a change and encourage people to promote a healthy culture of cycling as our daily commute.”

There were exclusive cash prizes given to the winners and runners up of all of the categories, ranging from Rs 10,000 to Rs 50,000.

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