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Multi-dimensional sportswear brand Zeven has announced its partnership with the renowned male beauty pageant Peter England Mr. India 2017 as its exclusive active wear partner.
Joining the search for India’s most attractive man, Zeven will provide contestants with a wide array of fitness products for the event which kicked off on November 7th.
With a commitment to transforming sports in India, and making it an active part of every Indian’s life, Zeven’s products are specifically designed for Indian weather conditions and body types. With the tag line #LiveToPlay Zeven continues to encourage Indians across demographics to stay active and play a sport.
D Poojaa Kumar, Leader- Head Marketing, Zeven, said “ We at Zeven, are excited to partner with Peter England Mr. India 2017, one of the most prestigious male pageants in the country, as its active wear partner. This platform will undoubtedly enable us to communicate, through the participants, our message of leading a fitter life. We Indians are becoming conscious of our physique and health today and stay active either by playing a sport or following a fitness regimen. But it is also important to achieve this the right way. Not only through the right exercise and diet but also using the right products. Zeven’s fitness products are very high on quality standards but at affordable price points, designed keeping in mind our weather conditions and physique”
The search began on November 7th, 2017 and was promoted across colleges, modelling agencies, gyms and clubs. The auditions will take place in Bengaluru, Chennai, Chandigarh, New Delhi & Pune and culminate in Mumbai. The Grand Finale will be held in December.