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The new product, Peanut Butter Chocolate combines best of both worlds, i.e. Goodness of 80% peanuts with chocolate. It is priced at INR 149 for a 340g pack and is available at all leading retail stores.
Speaking on the launch, Mr. Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said, “Peanut Butter is becoming an important part of consumer’s diet owing to the goodness it offers. Our existing variants ‘creamy’ and ‘crunchy’ are loved by consumers and the new chocolate variant is an innovation that will further excite them. It is a unique product with 80% roasted peanuts. We’re sure that the chocolate variant will help us further strengthen our market leadership in the Peanut Butter category.”