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Purushu Arie launched his signature gender neutral fashion label with a rich-media blogpost. The 26-year-old fashion blogger-designer observes progress as an odyssey of individuality achieved by freedom of choice for self. Purushu’s clothing line celebrates individuality by proposing neutrality of race, age, appearance and every other cultural conditioning and differences.
Asserting his commitment to slow and sustainable fashion philosophy, Purushu’s unconventional fashion label will retail limited edition ungendered capsule collections in natural handloom textiles.