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Launches - Dettol launches Dettol Co-Created with Moms
Dettol, the leading germ protection brand in the country, today announced the launch of Dettol Co-Created with Moms, a range of bathing soaps and hand washes, designed keeping consumer preferences in mind. With this announcement, Dettol has developed an entirely new space, with a range of products that have ingredients approved by moms while continuing to deliver Dettol’s trusted protection. This is a unique innovation with products that are free from any parabens, dyes and talc, giving mothers exactly what they want.
Acknowledging a growing need for products that have lesser chemicals & avoidable ingredients, Dettol co-created with Moms has been introduced without paraben and dyes, with fragrances inspired from nature. Dettol directly went to mothers to understand the attributes they want in products and received their approval on the ingredients before launching the range.
With consumer needs at heart, this significant product innovation has been designed to ensure that today’s mother gets the best of both worlds – trusted protection with lesser chemicals. This led to, Dettol Co-Created with moms that has 0% Parabens, 0% dyes and 0% talc, with protection from 100 illness causing germs.
Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB South Asia Health said, “Dettol’s rich heritage in India makes it - a trusted partner for mothers and we constantly thrive to innovate our product offering to best suit their needs. We are very excited to launch the Dettol Co-Created with Moms range, a - unique initiative where Dettol has gone ahead of the curve and directly engaged with mothers to understand what they want in products for their family, so that moms never have to compromise. With ingredients approved by Moms, we have added a touch of mom’s love to the trusted protection of Dettol – and this range has been co-created with moms to give them exactly what they want. It is truly a range that has, “Touch of Mom, with a Touch of Dettol”.