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Taking its first kick at football, the second most important sport in India, Zeven, India’s sports brand, has associated with “India Football Tour” as the official sponsor for the 2017 edition. The tournament will now be called “Zeven- India Football Tour 2017”
India Football Tour is the official Indian qualifiers tournament for the F5WC world finals, that travels across the country in order to select the best team that would eventually represent India internationally. This is the second edition of India Football Tour, organized by AddRush a sports management company specializing in events and technology.
D Poojaa Kumar, Leader – Marketing at Zeven said, “Football is a sport that has started gaining tremendous popularity in India. Being true to our vision of encouraging more people to go out and play, we believe India Football Tour is an excellent platform to help achieve that vision. Teams which participate and compete for the title are not bound by age or profession but by their passion for the game. There are a couple of professional leagues in India but amateur ones of this scale are very rare. With that in mind, we are thrilled about this association”
India Football Tour is a tournament that provides an international stage to amateur players. This is a tournament that makes amateurs feel like professional players. We travel across the country in order to find the best 5-a-side team that represents India against the world’s best. Last years winners had the best performance by an Indian team in the history to F5WC world finals and this year we wish to better that. With Zeven coming on board, the 2017 edition will reach out to a larger wider audience and help select the best Indian team for the finals.” said Sriram Chitlur, Director at AddRush.
The winning team will get a chance to represent India at an international platform, the World Finals in China. Zeven will showcase the India Football Tour National Finals on its social media platform ‘Zeven TV’ as the official broadcaster of the tournament.