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Launches - Vaya Life opens two new retail stores in Bangalore
Van Heusen, India’s leading premium formal fashion brand from Aditya Birla Fashion and Retail Limited, unveils its flagship stores in Brigade Road and HSR Layout, Bangalore. With the art of designs, science of fabrics and an international shopping experience, Van Heusen marks a new milestone in city’s fashion culture. The new stores will house the exclusive Van Heusen men’s wear and women’s wear collections.
Located in the heart of the city, the new stores cater to fashionable young professionals looking to create the right impact, the exclusive brand stores will offer an array of wardrobe options, for men and women, ranging from corporate suits to fashion jackets, casual work-wear to club wear and the right accessories to complete the look.
On the occasion of the store launch Abhay Bahugune, Chief Operating Officer, Van Heusen, Aditya Birla Fashion and Retail Ltd said, “Van Heusen has over the last decade carved a niche for itself as a renowned fashion brand with a strong presence across leading cities and towns in India. Today, Van Heusen enjoys a high recall value and is perceived as a brand that provides power dressing to the young professionals. Being the third largest city of India, Bangalore is an important market for us. The new launch of our new brand outlets at Brigade Road and HSR Layout takes the store count in the city to 53; We are delighted with the overwhelming response received and are confident to cater to the growing demand with the right offering.”
For the young professionals of this garden city, the store will also house collections from Van Heusen’s sub-brands including VDot and VH Sport. Each product line reflects the latest cuts and fits, along with cutting edge innovation in fabric and technology.
Taking a fresh approach towards casual men’s wear and women’s wear, the VDot line of clothes are bold and expressive in terms of styles and designs.