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TAFE - Tractors and Farm Equipment Limited, India’s second largest tractor manufacturer, has announced the national expansion of its CSR initiative - ‘JFarm Services’ and the ‘JFarm Services App’. With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of Indian farmers. JFarm Services facilitates the hiring of tractors and modern farm machinery to farmers free of cost.Farmers looking to rent their existing tractors and farm equipment are linked directly to farmers seeking to hire them through the free of cost “Farmer-to-Farmer model” ( F2F) of JFarm Servicesapp which enables them to contact farmer entrepreneurs, negotiate rental prices and fulfill their respective requirement.
JFarm Services initial pilot roll-out covers Madhya Pradesh, Rajasthan, Gujarat and Uttar Pradesh, directly benefitting around 60,000 users resulting in over 100,000 orders, adding up to about 250,000 hours in hired farm machinery usage.
Ms. Mallika Srinivasan, Chairman & CEO - TAFE, said: “The nationwide launch of JFarm Services- farm equipment rental platformas a CSR initiative is aligned to TAFE’s vision of Cultivating the World and our commitment to the economic well-being of Indian farmers. The JFarm Services platform leverages technology to providefree of cost access to rental of farm mechanization solutionsand offers an opportunityto build a viable rural entrepreneurship model while augmenting farm productivity and income of small and marginal farmers. With this launch we aim to touch millions of farmers who have no access to farm mechanization and modern technology, whileaccelerating the progress towards the Prime Minister’s vision of doubling farm incomes by 2022.”
Mr. T R Kesavan, President & COO - TAFE, said: “TAFE’s JFarm Services offers a transparent farmer-to-farmerplatform, free of any hidden charges or commissions,that enablesfarmer entrepreneurs to rent their existing tractors and implements of any brand to farmers who seek to hire modern feature rich productsto boost their farm income. JFarm Services isalso collaborating with various State Governments to offer customized solutions to increase farm mechanization amidst small and marginalfarmers below the poverty line.”