Indigo Nation, the flagship lifestyle brand for Gen Z from the house of Future Lifestyle Fashions synonymous with the young, restless, and edgy fashion is out there heralding the change and this time with their new campaign #CreativeNation that is breaking all stereotypes. This event is not just about the launch of a new collection, but an amplification of #CreativeNation through a session of Dance Therapy! The event witnessed an intense session of ‘dance therapy’ at their flagship store at Indiranagar with dance styles like krumping, popping, locking, hip-hop and others.
The event went hand-in-hand with their stereotype-shattering new campaign #CreativeNation. The campaign celebrates the daring spirit and creative energy of today's youth. This spirit has given rise to a new breed of creative professionals who are restless and ambitious. They thrive on change and are passionate about their creativity. Sure enough, they dress with a flair that reflects it. This campaign celebrates the new professionals, the new trendsetters of creativity at the workplace.
Ms. Shibani Mishra, CMO, FLF brand division, said “As a brand, we have always evolved our communication in keeping with the ever-changing and dynamic mood of the youth. Thus, #CreativeNation is a step forward from our well-recognised and award-winning campaign #StartupNation. #CreativeNation encapsulates the desire to dream and the aspirations of the youth; to convert ones passions into more than mere careers. As a brand, we have effectively been able to echo the mood and spirit of our TG across all platforms of communication.”
Mr.Tejpal Singh, Brand Manager, Indigo Nation, said “We are excited about our #CreativeNation campaign as it proves that where creativity rules, possibilities are endless. Our AW'17 season’s highlights/ stories has looks inspired from this creative ecosystem; be it for the Bitcoin account, the White Hat Hacker or the more loud and entertaining Youtube Comedian or Dance Therapist; we’ve got their groove sorted.“
