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PNB MetLife, one of India’s leading life insurance company, kick-started the Bengaluru leg of the fourth season of Junior Badminton Championship in the city. the tournament one of the biggest National open-platform for Badminton is being held at Karnataka Badminton Association. The first day of the four-day tournament in the city saw more than 900 young future prodigies engaging in epic clashes. The fourth season of the tournament promises more exciting and high-octane badminton action.
The tournament was inaugurated by Mr.Vijay Lancy, CEO, Padukone Sports Management Pvt. Ltd., who graced the occasion as the Chief Guest for the opening ceremony of the tournament in Bangalore
This year, JBC is scheduled to cover the length and breadth of the country with tournaments in 10 cities - Chandigarh, Bengaluru, Kochi, Lucknow, Pune, Mumbai, Kolkata, Hyderabad, Guwahati and New Delhi. The matches will be played in four age categories – Under-9, 11, 13 and 15 for boys and girls. Top two kids from each category from every city tournament will proceed to the National Finale in New Delhi scheduled on Aug 9-10 to fight for the National title.
The platform is being sponsored by PNB MetLife, with CRY Foundation as the CSR partner. The aim of this initiative is to revive the spirit of the sport by nurturing the right talent at an amateur level, thereby fostering their growth and ability to perform on a global scale.
Mr. Nipun Kaushal, Chief Marketing Officer, PNB MetLife said, “Over the years JBC 4 has become a much awaited event and it is heartening to see the response to the tournament in different cities. We have used an integrated communication approach to promote this Olympic sport so that more children can benefit from playing it. We expect to have a total of 8000 children participate in this year’s edition. We are committed to provide more children access to this platform. The passion and commitment that we saw today is testament that tomorrow, as national players, these children will cross new boundaries in the sport of Badminton.”
The Guest of Honour of the ceremony, Mr. Vijay Lancy, said, “After observing the passion and commitment in the young participants, it makes one believe that the future of Badminton in India is bright. The PNB MetLife Junior Badminton Championship, plays a crucial role in providing a platform to these talented children to follow their dreams. Initiatives like these will mould the Indian players to compete in more professional and global platforms.