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Godrej Appliances launches its range of front load washing machines

~The brand aims to capture 10% market share in the front load fully automatic washing machine category by 2020 ~ The new range is available in capacities of 7 Kg and 6 Kg. It will be priced at between Rs. 27000/- to Rs. 34500/-.
Bangalore | Written by: BNN Team | Updated: 06-09-2017 | Views: 21
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Godrej Appliances, one of India's leading players in the Home Appliances industry, has always endeavored to push research & development in its relentless effort to ensure that it provides its customers with cutting edge products and services. The core design features of the company’s products are based on the pillars of innovation and sustainability. Godrej appliances today launched its range of front load fully automatic washing machines under its sub brand Godrej Eon.


This range of machines comes equipped with a new feature called Allergy Protect, a superior wash programme, certified by Allergy UK that is effective in getting rid of seven common allergens and bacteria. Allergy Protect focuses not only on removing visible stains from clothes but also invisible allergens and bacteria allowing for a truly pristine wash. It also consumes less energy and water as it features another ground-breaking innovation - Eco-Balance technology, which optimizes water and electricity consumption depending on the size of the load.


Godrej’s new front load washing machines places convenience at the heart of its human-centric design philosophy, making them easy-to-use whilst also standing out from the competition. 


Mr. Sanjeev Jain, National Sales Head - Godrej Appliances, said, “We have always been at the forefront when it comes to providing differentiated solutions in washing machines. We were the first to introduce toughened glass lids, colour options in washing machines, steel drum in semi-automatic washing machines, water and power sensing DAC technology and ultra-sonic wash technology. With our new technologies, Allergy Protect and Eco Balance in our front load washing machines, we have raised the bar on innovation even higher. We are already among the fastest growing brands in the washing machine category and with this new range, we intend to consolidate our position in the category.”


Mr. Rakesh Sial, Product Group Head - Godrej Appliances, said, “Prevalence of bacteria and allergens in clothes can lead to severe skin diseases especially amongst kids as they are more prone to infections. For a thorough wash, we need to focus on the visible as well as the non-visible contaminations on the clothes. Furthermore, water conservation has become a global need. Hence to combat these critical issues while focusing on the health of the consumers, we have enhanced our washing machine range with our foray into the front load fully automatic category. Godrej Eon Front load washing machine promises to make washing clothes a delightful and healthy experience and provide complete convenience to the consumers.”

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